As part of the initiatives to promote the country in 2025, Thailand outlined their priorities for the so-called “Must-Do Experiences” for visitors in the country. These experiences are part of the government’s efforts to preserve and promote Thai cultural traditions and arts and crafts.
The five “Must-Do” experiences are designed to cover the best of Thailand: food, fashion, festivals and beautiful scenery. Thankfully, most of these experiences can also be found in Koh Samui, and they’re especially useful for first-time visitors. We’ve rounded up a few experiences that guests in Koh Samui should be able to do at any time during their stay.
For an introduction to the wonderful island of Koh Samui, start with Beyond The Crowds: The Quiet Charm of Koh Samui.
The “Must-Do Experiences” for Guests in Koh Samui
The following experiences encompass the best of Thai culture and hospitality, and can be easily arranged from the comfort of your own luxury private villa in Koh Samui. We’ve included activities that guests can take part in during their stay in Koh Samui, regardless of the time of year.
1. Must-Taste: Culinary Adventures
The best way to experience Thai food is with a Thai chef, and luxury villas are a good place to explore the nuances of Thai cuisine. Whether you’re trying Thai dishes made by a private chef for the first time or taking up cooking lessons to learn new dishes, Thai food is one of the best gateways to exploring the country and its cultural treasures.
There are lots of places to get fresh seafood in Koh Samui, from local markets to restaurants. Start your Thai culinary journey in Koh Samui with seafood classics like tomyum kung, or get adventurous with Koh Samui’s special wai khua, a soup made with octopus and coconut milk.
2. Must-Try: Local Activities
One of the most uniquely Thai activities is watching a live Muay Thai boxing match in Koh Samui, which can be an eye-opening cultural event for all. More than just a martial art, Muay Thai boxing incorporates spiritual practices and traditional music as part of the proceedings.
You can catch regular Muay Thai matches on Koh Samui at Chaweng Stadium, which has comfortable seating and features fighters from all walks of life. If learning Muay Thai interests you, the Guest Experience staff can also recommend a local instructor who can do in-villa training sessions.
3. Must-Buy: Authentic Products
Authentic Thai products such as silk, jewelry, and artwork are literal treasures that are built to last. When you buy these products from reputable Thai companies and businesses, you are also supporting both the local economy and the cultural heritage of the region.
Try Thai silk as part of an outfit, a fashion accessory, or even as home decor. For an upscale shopping experience, visit Jim Thompson in Central Festival Samui, named after the Bangkok-based American fashion designer who revitalized the Thai silk industry.
Learn more about where to buy authentic Thai products in Luxury Boutiques and Quirky Finds: A Guide to Shopping in Koh Samui.
4. Must-Seek: Hidden Gem Destinations and One-of-a-Kind Experiences
You don’t have to go too far into uncharted territory to explore the best of Thailand. Even popular destinations like Koh Samui have their own unexplored hidden gems that have yet to be discovered by curious tourists.
On Koh Samui, lesser-known beaches remain isolated from the usual tourist crowds, and neighboring islands also have their own charm. Visiting Koh Phangan in the daytime, for instance, reveals a serene getaway for kayaking and snorkeling, while the wild swimming pigs of Koh Madsum continue to delight animal-loving visitors.
5. Must-Experience: Cultural Heritage and Events
When you think of special cultural events in Thailand, one holiday stands out: Songkran, the Thai New Year. The water-soaked festivities of Songkran have earned accolades all over the world as a cultural gem, and international celebrities have reportedly joined in the revelry during past events on Koh Samui.
While Songkran promises a good time for everyone, the holiday is not the only big event in Koh Samui. Staying on the island during Thai holidays such as Loy Krathong promises experiences that shine a light on the cultural heritage of Thailand and its people.
Want to time your stay for a special event? Keep up to date with Public Holidays and Special Events in Koh Samui.
Discover Thailand’s Unique Charms in Koh Samui
These “Must-Do Experiences” are meant to serve as a gateway to more profound encounters with Thai culture for guests. They are also a great introduction to Thailand and Koh Samui for both first-time visitors and seasoned travelers who want to experience the country beyond the crowded tourist hubs.
Staying at a luxury private villa at Koh Samui can be the best introduction to the warmth and hospitality of Thailand through bespoke experiences that can only be arranged by local staff. Work with our friendly Guest Experience experts today to craft an eye-opening experience during your stay in Koh Samui.
Stay up to date with the latest Koh Samui Activities.
–
Featured Image by Paradise Travel and Tours
